Location: Mumbai

Key responsibilities:

OBJECTIVE: To build the Force India Formula One team brand in India and overseas and to drive all initiatives on the brand

The key responsibilities will include:

• Develop Strategy – Responsible for strategic direction for the brand using internal and external resources (ad agency, PR agency, Digital agency etc)
• Implementation of strategy across all chosen media.
• Activation- Work closely with the Activation team to ensure the wide ground level visibility and association with the various partners and associates.
• Merchandise Development – Responsible for the creation and management of the Merchandise and the partner relationship with vendors and Suppliers of Merchandise

Qualification:

The incumbent needs to have 8-10 years of Branding & strategy management experience with a strong background of Sports Management experience.